Preview Party on the rooftop

Last nigtht I was graciously invited to a party on a “new rooftop” opening in an Atlanta office building. I went along with many other event planners and vendors went to check out this new space. The space was fine on some level a rooftop is a rooftop especially in Atlanta where we don’t have much of a skyline but that wasn’t what bothered me. What bothered me is they wanted people to experience their space, atmosphere, food and drink. Well they had 3 out of 4 right but they were missing a 4th. And this 4th one missing happens all the time it wasn’t just with this one venue. It was THE FOOD. They have their own kitchens and part of the selling experience is selling the culinary side of the venue. Because in Atlanta the view alone is NOT GOING TO DO IT. Everyone has these spaces these days so that alone isn’t going to cut it. What I disagree is you invited people down to your experience and then hosts get “cheap” with not wanting to pay to show the culinary side their offerings. I would rather forgo the cheap champagne and have a wider sampling so people walk away with a clear understanding of what your kitchen is capable. Having 2 servers walking around sporadically doesn’t tell me as a buyer anything.  I don’t know what your presentations look like.

You don’t need much talent to pour a glass of wine but you do need some talent with the culinary. The food experience along with the space is what is going to sell the entire package not just one piece.

That is my story for now and I am sticking to it.

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